FEW PRIVATE FOUNDATIONS PARTICIPATE IN FACEBOOK

One year ago, we blogged that fewer than 1% of private foundations are on Facebook. In a follow-up survey just completed, we checked again to see if FB had become more popular among private grantmakers.

The answer is “No.”

The current Foundation Center Online database lists 20,000 private grantmakers. Our survey found that 1.7% participate in FB.  By type, the community foundations are the most active FB users. While there are more independent foundations than any other type, they continue to have the lowest percentage involvement in FB.

Conclusion:  while FB is one source of grantseeking information, the FB footprint in the grant world is so small, grantseekers must rely on other information sources when doing prospect research.

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